by Ryan Elliott | Real Estate Agent with Royal LePage – St. John’s, NL
If you’re thinking about selling your home in St. John’s, you’ve probably heard stories of houses getting multiple offers within days. Maybe you’ve wondered: how do those sellers do it? Is it just luck, timing, or a hot market?
The truth is, getting multiple offers doesn’t happen by chance — it happens by design. With the right pricing, presentation, and marketing strategy, you can sell your home fast and for top dollar, no matter what the market’s doing.
I’m Ryan Elliott, a real estate agent here in St. John’s, NL, and this is the exact approach I use to help my clients turn interest into excitement — and excitement into competing offers.
1. Build Buzz Before You List
Most people assume you create demand once your listing goes live. In reality, the process starts long before that.
The secret to multiple offers is pre-launch momentum. I reach out to my network of buyers, local agents, and past clients before we ever go public. By the time your home hits MLS, people are already waiting for it.
This “coming soon” strategy turns your property into an event — not just another listing on a scrolling feed. When the listing finally launches, buyers are lined up to see it, and that competition sets the stage for multiple offers.
2. Presentation That Sells Emotion
In St. John’s, buyers aren’t just comparing features — they’re imagining a lifestyle. They’re thinking about cozy winters, ocean views, or morning light in the kitchen. That’s why presentation matters so much.
Before we list, I walk through your home with you and fine-tune every detail that influences first impressions: lighting, layout, scent, sound, and temperature. The goal is simple — make buyers feel at home immediately.
A recent client summed up this process perfectly in their review:
“Ryan guided me through selling my first home. He broke down the process step-by-step and was always available when I had questions. He went above and beyond with closing details. I would highly recommend Ryan Elliott for all your real estate needs!”
That’s what preparation done right looks like — clarity, confidence, and care.
3. Price Strategically (Not Emotionally)
Here’s a mistake I see all the time: sellers list too high “just to see what happens.” Unfortunately, what happens is silence. Buyers scroll past, the listing goes stale, and you lose leverage.
The smarter move is strategic pricing — setting a number that sparks interest and drives traffic, not hesitation. In St. John’s, buyers are savvy and analytical. When your home is priced right, it feels like an opportunity, not a question mark.
That’s how we create urgency — and urgency creates multiple offers.
4. Marketing That Drives Competition
In today’s market, exposure equals offers. Your listing has to stand out visually and emotionally across every channel.
Each property I represent gets professional photography, cinematic video tours, and targeted social-media campaigns. We showcase what makes your home special — the view, the neighbourhood, the story. Then we amplify that message where buyers are actually looking: Facebook, Instagram, YouTube, and the MLS feed.
This isn’t generic marketing — it’s storytelling that sells homes.
5. Timing and Control
When multiple buyers are interested, timing becomes everything. I often recommend a short showing window before reviewing offers. This builds anticipation and gives every buyer a fair shot — while giving you the upper hand.
When competition happens, you’re in control. You don’t just choose the highest price; you choose the best offer — the one with the right closing date, fewest conditions, and the smoothest path to sold.
The Bottom Line
Getting multiple offers on your home in St. John’s isn’t about luck — it’s about strategy, timing, and execution. When you plan your launch, perfect your presentation, and price with precision, your home attracts more buyers, more excitement, and better results.
If you’re ready to sell your home and want to create that same level of energy and momentum, let’s talk.
I’m Ryan Elliott, your local real estate expert in St. John’s, NL.
Schedule a call using the Contact Page, and let’s build your plan to sell fast, confidently, and for top value.